Follow link to thenextweb.com →
Sacha Greif — The Next Web, 2012 Follow the linked article above and read about why startups today can’t find decent designers. Further down the article I think the author pinpoints two issues:
- Companies want “unicorn designers/developers”, “ninjas”, or “rockstars”, or <insert corny brogrammer term here>.
- Their demands are set too high. Let younger guys and girls in.
There are two sides of the designer-developer hybrid part. In the web world front-end code and design are so close together these days, and I think it’s wrong and a mistake to focus on only one of those two. Sure: you could get by, but wouldn’t it be boring not to be able to implement your own designs? Or never be able to create something nice for your own without, say Twitter’s Bootstrap?
In the native world where the “front-end” code generally is a bit heavier and hard-core, I can see how designers really are designers, and developers are developers (if you can do both: awesome!). Personally I think it’s easier to do both code and design in the web world.
Unicorns do exist! How to become one? Never stop moving. If you are one? Consider yourself lucky, and start choosing your next employer with care.
Also, read the Hacker News comments on the linked article. I’ve also written related posts about designer-developer hybrids: