Why Google can't build Instagram

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Google can’t reduce scope like Instagram did. Instagram started out as being a far different product than actually shipped […] It actually started out as a service that did a lot more than just photographs. But, they learned they couldn’t complete such a grand vision and do it well. So they kept throwing out features. Instagram can do that. Robert Scoble on why it would be difficult for a Google team to built a product like Instagram. It’s all about simplicity.